Next-generation Strokes Gained
Every shot scored against the conditions you actually faced. You see where the strokes really go, not where an average says they went.
Elite golf analytics
We combine the two to extract truly informative insight from a game built to hide it.
Same club, same swing, same intent. On the range, that is more or less the end of it.
Wind. Lie. Slope. Firmness. Elevation. Temperature. Pin position. Air density. The list runs into the hundreds, and you never hit two shots with the same set of them.
Standard stats average all of it together and hand you the middle. That's how a great shot gets scored as an average one, and how you end up working on the wrong thing.
130+ variables on every shot you hit: lie, wind, slope, stance, green speed, firmness. We log the shot the way you actually played it, not a tidied-up version of it.
Built to the standard physics and finance work to, not the one sport has settled for. Every model gets tested against what actually happened out there. If it can't predict, we bin it.
Most analysis loses the thread here and pulls out answers that were never really there. Separating true signal from noise is the whole job, and what survives it is what you can act on.
Every shot scored against the conditions you actually faced. You see where the strokes really go, not where an average says they went.
Every hole mapped to the detail that matters: real distances, real slopes, real trouble, and what each one costs you.
We play the course thousands of times before you get there, then hand you the line that wins most often.
Every shot scored against the conditions you actually faced, not against an average.
Every hole mapped to the detail that matters, and what each bit of trouble costs you.
Thousands of rounds played before you get there, then the line that wins most often.
Players, caddies, team rooms, tours and federations. Same models, same standard, whoever's asking.
Most of what the game runs on isn't. Tell us the decision you're facing — a season, a swing change, a selection — and we'll show you what the numbers actually say. One conversation, no deck.